I'm Helen, and I like to help creative professionals of all kinds to take control of marketing and promoting their work.
For artists, designers, makers and craftspeople and everybody in between, it can be hard to know where to start with marketing. Lots of people feel uncomfortable drawing attention to themselves and their work. Maybe you went to art school before digital marketing really took off and your knowledge feels a bit out of date? Or perhaps you're not clear on what a marketing strategy could actually achieve for you.
I can work with you to create a bespoke plan to help you take control.
My focus is enabling you to deliver this yourself, rather than doing it all for you. The aim is to get you a balanced, effective marketing strategy that still leaves you time to do the creative work - which is the whole point, right?
Some of the things I could help you with:
creating a website that represents you well, that you can update with new work yourself instead of paying a designer
using Mailchimp to manage your professional contacts and create mailouts
getting set up on Facebook as a professional - creating a page, creating and scheduling content
creating an Instagram business profile
selling your work or services online
Don't worry if the above sounds too involved or complicated, or you're not quite sure what some of the tools I mentioned do. We can look together at what initial steps would be most impactful to start you off. Everyone's different, and everyone's work is different, and no one tool is going to fix your creative business.
What's your experience?
I have 9 years experience of marketing in an arts and cultural setting. I also work with creative people every day, and I am one, so I understand ways of working that are less conventional/boring than corporate culture.
So how does it work?
If you'd like to work with me, we'll have an initial 60 minute consultation, where we'll agree on a series of 60 minute sessions to create and begin to implement your strategy.
What does it cost?
The first session costs £60. As part of our consultation, I'll give you a quote for the full series of sessions. This totally depends on what you would like me to help you with, but for work we do together in consultation meetings, I'll always charge £60 an hour. If I'm creating a site for you or a marketing campaign outside of our meetings, there will be a project fee.
Can I chat to you first?
Of course! You can email me or call me to discuss and figure out if a session is the right thing for you. That's free of charge, and I love a chat so don't hesitate!